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LinkedIn Marketing Secrets to Sky Rocket Your Business in 2011

May 4th, 2011 by Jaya
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LinkedIn Marketing Secrets to Sky Rocket Your Business in 2011

Utilizing LinkedIn marketing secrets can sky rocket your business in 2011 and prove to be the difference between where your business is now and where you see your business in the near future.

You may have heard the old time tested truth, which states “Your Net-Worth will be a direct reflection of your Network”.  Industry leaders understand this truth, and they also know and understand the power of LinkedIn.


Unlike Facebook, or Myspace, LinkedIn is a site for professional networking, and according to recent studies, LinkedIn, has more real “power professionals” with massive influence in their vocation than any other site on the web.

Investing your time to learn how to properly implement LinkedIn Marketing Secrets into your business, gives you the cutting edge that you need to align yourself with the proper network for your business, product, or service fast.


So how can you take advantage of LinkedIn to sky rocket your business, increase your network exponentially, thus increasing your net-worth?

3 Proven Sure Fire Ways to Exploit LINKEDIN MARKETING SECRETS Today!

 


  • Display Leadership! – Just don’t sign up, rather sign up and take charge.  Do something! Most people will sign up with LinkedIn and go through the “normal” ways that LinkedIn offers to “get the word out”, and make a presence.  This can’t be you, get in and get creative.  Don’t wait for prospects to come to you – go to them!
  • Engage! Engage with others immediately.  Get noticed!  The sooner the better.  You MUST show yourself a leader in your industry.  People need leaders and moreover, they are seeking leaders right now.  Step up to the plate and be counted.  It will transform your influence, thus your business.
  • Take Advantage of LinkedIn Groups! Think outside the box.  Your primary industry has niches, and sub niches within it.  Find groups within your primary industry, also, within the niches and sub niches, and join them.  Contribute value to the group.  Direct them to viable resources (your own), place your leadership directly in their face with the intent to help them accomplish more of what they want.

When Myspace was the Facebook some years ago, I predicted to a small group of marketers that Facebook was the up and coming Myspace.

I saw the raw power of Myspace marketing.  However, I didn’t want to personally be associated with the stigma which came with Mysapce back then.

I simply went to Alexa, to look for other leading social networking sites, at the time Facebook was barely on the map in comparison to Myspace.

I opened my first Facebook account then.  Although I knew Facebook would soon take the place of Myspace, I had no idea that Facebook would mature to what it is today.

Right now, LinkedIn is the most powerful, most overlooked social network on the planet.

Again, I predict that as LinkedIn matures, the demand for LinkedIn Marketing Secrets will grow exponentially across all industries globally.  Those who see this now, and take advantage of the raw networking Power of LinkedIn will be light years ahead of those who are less fortunate.

LinkedIn makes it too easy to target your audience, become a leader in their eyes, and stamp your brand in their subconscious minds naturally.


 

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How to Make Your Business More Effective With LinkedIn

April 18th, 2011 by Jaya
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Start capturing more leads today for almost zero risk. For all B2B business owners: LinkedIn opens doorways. LinkedIn starts conversations. LinkedIn can lead to your business getting more new customers. Embrace social media as a new and “low-cost” marketing tool. Reap the huge benefits for your business growth and success.

How to Make Your Business More Effective With LinkedIn

How to Make Your Business More Effective With LinkedIn

With such a vast array of social media options available today, do you find it a real challenge to choose which one will work best for your business? From Twitter, Facebook and LinkedIn to name a few, which one will help you achieve better results, acquire more clients or meet with your marketing needs?


Do you run a B2B or B2C business? Recent findings suggest that Facebook is more effective for B2C business owners when acquiring new customers, compared to LinkedIn which gives a better ROI for B2B businesses.

Consider a consumer product such as a brand of honey. Via conventional methods of advertising such as television, magazines and radio mixed with social media such as Facebook, this B2C product can create instant impact. This helps to create more online followers plus a potentially higher level of sales in supermarkets and stores. Use of two streams to market this product is attractive to people of all ages; a positive for both brand awareness and business growth.

Why then is LinkedIn proving to be more effective for the B2B sector?


Let’s take a look at the types of industry who use LinkedIn as their social media tool of choice:
communications & media
banking/insurance/financial services
manufacturing
professional services & consulting
technology hardware

Is your business in one of the above sectors? Do you or do you plan to use social media as a marketing tool?

Before you do plunge headlong into unknown waters ask yourself:
Do you have a social media strategy?
Is social media included in your budget planning?
Do you plan to invest in your staff to make social media work for you?
Do you want to achieve better results via more customers?


Many organisations demonstrate a clear move toward focusing on inbound programs to market to their clients such as company blogs and email newsletters, as opposed to more traditional methods of direct mail, print advertising and telemarketing. More and more businesses are replacing ineffective and dated methods of marketing with the latest digital and highly affordable techniques. And the results are in: effective performance leading to greater profits from more customers.

By Gail Gibson

 

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7 Proven Ways to Boost Your LinkedIn Social Influence

April 13th, 2011 by Marco
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7 Proven Ways to Boost Your LinkedIn Social Influence

7 Proven Ways to Boost Your LinkedIn Social Influence

With 85+ million users and a new member every second, LinkedIn brags its status as the number one social networking destination for business professionals.

In order to maximize your LinkedIn social influence, let’s discuss 7 proven ways to help you out.

1. Share Your Blog Content on LinkedIn


WordPress LinkedIn, Blog Link, alongside other applications enable you to share your blog content with your LinkedIn network. More and more social sharing tools are being created every day to make viral content marketing drop dead simple and certainly LinkedIn is no exception.

2. Leverage Direct Ads Campaigns

LinkedIn simplifies targeted advertising by allowing you to reach networks based on location, industry, gender, age, you name it! LinkedIn Ads are similar to Google AdSense as they are the PPC (pay-per-click) type and you can stop them anytime you wish. You can choose between banner, text hyperlink, or media box Ads. (LinkedIn also supports CPI, cost-per-impression. Ads).

3. Promote Your Business Events

Thanks to LinkedIn Events application, you can promote your business events and browse the events of others. LinkedIn allows you to share your events with your network. You still can share them with external LinkedIn users via paid advertising. (You may follow “LinkedInEvents” on Twitter to keep with up with the latest events)


4. Follow Your Competition

LinkedIn Company follow feature allows you to keep an eye on events taking place on any business of interest, including your key competition.

5. Go For LinkedIn third-party Applications

Based on my most recent readings, you have 19 LinkedIn applications to choose from in order to enrich your profile. For example, amazon offers a reading list application (the blog link application discussed in point 1 is another example). My personal prediction is that many more applications will be developed on the near future! Why not? LinkedIn is Hot!

6. Showcase Your Products on Company Pages

“Company Pages” is an enhancement to LinkedIn company profiles. Thanks to this valuable feature, you can now showcase more information about your business, including products and services. You are also allowed to embed one YouTube video for every product/service. Currently, almost 20,000 companies are using company pages. Once your product is recommended by a LinkedIn user, his/her recommendation can be shared with his/her entire network. That’s viral marketing in action!

7. Check Out Your Network Statistics

LinkedIn network statistics feature allows you to track the number of new users you can reach through your existing connections. With every new connection you make, your potential users outreach will grow depending on the size of the new user’s network.


As you can see, LinkedIn still maintains its reputation as the number one place-to-be for business professionals and it’s constantly evolving to help you maximize your visibility and social influence. Way to go, LinkedIn!

 

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Social Media Guide: Authority And Influence Of Facebook, Twitter, LinkedIn

April 6th, 2011 by Jaya
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If you have heard about social media and how it can benefit your business, but don’t know where to start, here’s where to begin.

Businesses have adapted their means of communication and ways of doing to accommodate social media interaction. It is used as a tool to get in touch with consumers via the internet; knowing that the internet is a powerful and definitive electronic venue for public gathering. Social media is seen as a means to maintain a sound relationship with existing customers while simultaneously reaching potential customers.

Social Media Guide

Download a FREE excerpt of Social Media Guide

So what makes Facebook, Twitter and LinkedIn suitable for businesses? Simply the fact that business entities can reach customers on a global stage! Businesses adapted themselves to the need of different communities and different countries. Their major asset is that they adapted themselves to language differences, so that in the end, through social media, subscribers from all over the world can be reached from behind a computer system. This is a great advancement in globalization of the economy since social media now allows brands to advertise in various different languages; thus reaching customers worldwide.

 


Another considerable asset offered by social media is the ability to segment customers according to their sex, age, interest, location among others. Businesses find in this vast information bank a real opportunity to reach each and every individual segment of the population. When exploiting the information provided, companies can adapt their products and services to the needs of every single segment.

While Facebook is more oriented mainly to friendly social gathering, other social media like LinkedIn and Twitter are more business oriented. Facebook offers the possibility of developing FanPages to harbor brands and companies. The features offered on FanPages largely differ from the features of individuals Facebook pages since the former is oriented towards business activities only. However, LinkedIn and Twitter target essentially business professionals and their customers; providing a common platform for conversion of monologue into dialogues. To prove that it is becoming an important part of business processes, figures indicate that LinkedIn harbor over 50 million registered users, has expanded into approximately 200 countries and is configured to display English, French, German, Italian, Portuguese and Spanish languages.

When comparing email marketing with Social Media marketing, it is noted that marketing on social networking sites like Twitter drives more conversion rate. Instead of broadcasting emails to a hundred thousands of internet users who are not even aware of the company, it is wiser and better to tweet the hundred thousands Twitter followers of the company, who may turn to be buyers, consumers.

Twitter offers a free powerful search function which name is “Tweep search”. The particularity of “Tweep search” is that it offers the possibility to search and find bio-data according to certain keywords. A search keyword may be for example the products a company is selling. Friend requests can be sent to the content of the search results; thus exposing products to a specific portion of the community who might be interested.


Certainly, social media has the power to propel a business into achieving better sales through constant socialization.

Social Media Guide

There are many social media platforms on the Internet – too numerous to count. Not all of them are going to be beneficial to you and your business. In order to use social media successfully, it is important to identify and use the platforms that will have the greatest reach and the greatest impact.

Introducing a new e-book, Social Media for Consultants

  • Do you want to find a way to better identify the people, businesses and groups who are interested in your services, knowledge and expertise?
  • Do you want to spend less time searching for prospects to market to?
  • Do you want to make real, meaningful connections with potential customers?

Social media Guide Books

Download a FREE excerpt of Social Media for Consultants now.

Why social media as a marketing tool?

Consider the number of users on what I consider the “Big Three” social media platforms:

  • Facebook – 550 million users worldwide… and growing
  • Twitter – 96 million users worldwide… and growing
  • LinkedIn – 50 million users worldwide… and growing

The demographics for each of these platforms are even more interesting:

  • Facebook – In 2009, Facebook experienced 276% growth among 35–54-year- olds. The 55+ demographic (demo) experienced 194% growth and the 25–34- year-old demo is doubling every six months.
  • Twitter – As of 2009, Twitter is made up of users primarily in the 18–34-year-old demographic group (47%) with the 35–49-year-old group closely behind (31%). Users are 53% female, 47% male.
  • LinkedIn – The average LinkedIn user is considered more “upscale” with 30% labeled as savvy networkers with $90,000+ annual income.Twenty-eight percent of LinkedIn users are senior executives with high incomes and high purchasing power at their places of work.

Among those numbers are your customers. In business, you should be where your customers are. With social media, you can by specifically identifying and singling out the people you wish to do business with.

Promote Your Brand Via Social Media Sites

Download a FREE excerpt of Social Media Guide now.

Social Media for Consultants

This book takes the confusion out of social media and shows you how to leverage the three most popular platforms – Facebook, Twitter and LinkedIn – to create a presence, develop a brand and position you as a thoughtleader in your respective field.

Specifically, this book will teach you:

  • Why social media tools like Facebook, Twitter, and LinkedIn are a good choice to add to your marketing efforts as a consultant
  • A basic understanding of Facebook, Twitter, and LinkedIn – their functionality and intended purpose
  • What to include in each of your social media profiles to make them effective and attractive to your followers
  • How to leverage social media tools, aggregate them using third-party applications and deliver single messages to multiple platforms reaching a wider audience

Download your copy of Social Media for Consultants

Download your copy of Social Media for Consultants – only $12.00

Download your copy of Social Media for Consultants Now

 

 

 

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Social Networking Strategies – Using Facebook to Drive Website Traffic and Increase Online Profits

April 4th, 2011 by Jaya
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If you are reading this article more than likely you are interested in either using Facebook, driving traffic to your website or increasing your online profits. Or, it could be a combination of all of them.

Promote Your Brand Via Social Media Site – Facebook’s Fan Page

Promote Your Brand Via Social Media Site – Facebook’s Fan Page

Today, Facebook is the number one social networking platform which attracts more visitors and users than any other network. In January 2010, Facebook took over the number one spot for social networking and he came the second most visited website on the Internet. Who is the number one most visited site on the web? Google of course.


For the Internet marketer, Facebook offers many tools to add to your online strategies when trying to increase traffic to your external website or sales pages.

Because of the ease of use of the site, marketers can find and recruit contacts who are specific to their niche industry. Once you have developed your network through the site you can then provide them with direct content on an ongoing basis which provides a solution to some business problems or life issues your contacts are experiencing. This is the key to online marketing. By identifying what problems your contacts and subscribers have, then developing a product or service to meet their needs to provide a solution, there is no better way to sell products to people than through social networking.

Facebook Profits - make money with facebook

Facebook also allows the marketer to use ads on the site. This network as one of the best demographic tools of any advertising site on the Internet. You can choose between age, location, male or female, likes, hobbies and practically any other criteria you can think of to target customers. These ads are some of the cheapest on the web for online advertising.

You can also provide free giveaway products to your contacts through your Facebook wall page. If you have a business, it is better to develop a business profile than to use your personal fan page. The reason for this is that on a personal fan page Facebook only allows you up to 5000 contacts or friends. On the business page you can pretty much have an unlimited number.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

 

 

 

What Does the New Facebook Fan Page Design Mean to Your Marketing

 

Fifty years ago “Don’t touch that dial!” sent shivers down the collective spine of the baby boomer TV generation. Today a tsunami of a different sort has sent similar shock waves to the Facebook generation. On February 10th Facebook has made an overhaul to their Facebook Fan Page. But don’t rush in to change it before you’ve done your research, particularly if you have custom tabs, the change will affect them.

Facebook is permitting Page owners to preview the new design. Then on March 11, the change will be compulsory for everyone. Here is a preview of the changes and what they might mean for you:

Facebook Changes:

  1. Photos at the Top:The most recent photos that you post to the Wall of a Page you admin, or photos you tag your Page in, will appear here. This area will not include any photos posted by people who like your Page.
  2. Use Facebook as Your Page: You will be able to receive notifications for your Page, view a News Feed for your Page, and like and post on other Pages as your Page.
  3. Wall Filters:Pages now have two publicly visible Wall filters-”Posts by Page” and “Everyone.” Page admins will be able to view additional filters – “Most Recent” and “Hidden Posts.”
  4. Email Notifications:You can opt to receive notifications when people post or comment on your Page.
  5. Featured Pages and Admins:You can feature other Pages your Page likes, or admins of your Page, in the new “Likes” and “Page Owners” sections on the left side of your Page.
  6. Mutual Connections:When people visit your Page, they will be able to view friends who also like your Page, as well as other Pages that both they and your Page like.
  7. Navigation:The content that you formerly accessed by clicking the tabs at the top of your Page can now be found in the column underneath your Page profile picture. The text in the box that used to appear in the box underneath your Page profile picture will now appear in the Info tab.
  8. Profile picture size:The profile picture size for Pages has been adjusted from 200×600 to 180×540.

What to Do after You Upgrade Your Page

Better to be prepared for the changeover. First you should adjust the size of your Page profile picture by moving the cursor over the current picture and click the “change picture” link. Next the text in the box that was under your Page profile picture now appears in the Info tab. You can adjust this info by selecting the “edit info” link at the top of the Info tab. Then make sure your email notifications settings are accurate. You can view and adjust these settings using the “edit page” button. The images will not appear in any particular order and I recommend you replace them periodically.


Use the Photo Viewer as a Marketing Page

The five most recent photos you uploaded will appear at the top of the Facebook Page. We suggest using them to your marketing advantage by populating this valuable area with branding, promotions, special tips, offers, etc. You can create a series of images with special offers and calls to action on the photos with a click for details link. When your fans click the image, it pops into a new lightbox where they can read the description with link to click. The best dimensions for creating the thumbnail are 970px by 680px.

Say Goodbye to Static FBML

Facebook has gone against the conventional wisdom of keeping the Static FBML page due to its widespread popularity. On March 11, 2011 you will not be able to create new FBML apps and Pages will no longer be able to add the Static FBML app. Existing ones will continue to work, it is recommended to transition these apps to iframes sooner rather than later.

No More Top Tabs

We love our top 6 tabs. However they are being deep-sixed on Fan Pages in favor side bar navigation. This redesign could reduce the frequency which users visits tabs other than the default landing tab. However I suspect people will get use to the new design and after a while will be comfortable view and using them. I remember when the L.A. Times changed their front page format and font. Totally confusing until our minds caught up to what the eye was seeing. Then it became second nature.

The Final Analysis – In Facebook We Trust

Promote Your Brand Via FaceBook

Promote Your Brand Via FaceBook


Facebook is promising: 1) Better Communication by choosing to receive notification about fan activity and like and comment on other Pages as your Page; 2) More Opportunities for Expression like putting photos of your most recent experiences on the top of your Page; 3) Improve Relevancy by placing an “Everyone” filter on the Wall for people to see the most interesting posts first and an area for people to share common friends and interests.

My advice is not to panic because it is a new Facelift. Things have a way of sorting themselves out. Be patient and keep reading and talking. Most importantly let me know what you are experiencing and feeling. Your comments are valuable and much appreciated.

 

 

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5 Leading Instruction on How to Use Linkedin for Business And Successful Networking

March 31st, 2011 by Marco
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LinkedIn is an important way to drive traffic to your site and improve your earnings; it is also one of the less expensive methods. With a great and well executed strategy, you can effectively use LinkedIn for business. The following are a few simple tips that can lead to impressive results.

1. Customize Your LinkedIn URL
For your LinkedIn profile to be found easily by search engines such as Google, you need to customize it. Avoid using the default URL which normally appears in the format:

www.country.linkedin.com/pub/your-name/linkedIn unique identifier


Instead of using it in this format, customize the URL to include the brand name of your business. To customize your LinkedIn URL, select “profile” and then “edit profile” from the drop down menu at the top of any of the pages in your profile. Click on “Edit” displayed next to the link listed on the line titled “public profile”. Next, click “edit” in the “public profile URL” section found at the top of your public profile page. This action expands the section that displays your existing URL and from here you can update the link. Enter the URL you would like though all custom URL’s begin with linkedIn.com/in/. Include your name/brand/tagline after the last trailing slash e.g. linkedIn.com/in/suzannecamille. Finally, click on “set address” and that’s it, you have a customized URL! In case, your preferred URL is already taken, keep trying until you find the URL of your choice. Also, set your profile to “Full view” so that your company details can be viewed by the general public without any need for someone to log in. Make sure you have a relevant keyword in your URL if you are a small company whose name is not easily recognizable.

2. Promote Your Profile
Your company details and employee contacts will be visible on your company profile. Therefore, people can find someone they can get in touch with to find out more about your company. Find ways of promoting your URL in marketing communications such as brochures, business cards, email and so on.

3. Make Use of Keywords
Use keywords that identify your specialty in the industry. For example if you run a local plumbing business in Adelaide, you would use keywords such as “Adelaide plumber”, “affordable Adelaide plumber” and similar variations. Using keywords in this manner optimizes your profile for search engines and resonates well with potential customers.


4. Establish Yourself as an Industry leader and Respected Source for Information
Update your profile page with fresh information on your industry to help it stay fresh. Doing this over a period of time helps to establish your reputation in the industry. You can do this easily if you link your LinkedIn profile page to your blog postings on your website.

5. Use a Profile Picture
Many people overlook this part. If you browse through many of the LinkedIn profiles, you will realize that many people and businesses do not use a profile picture. This is a branding opportunity lost. Use a profile picture preferably your logo. You can alternatively have a graphic designer superimpose your address details; tagline and phone number on your logo so that you have one image that incorporates everything.

Finally, do not forget to include your website link in your profile so that people can visit your site. It will also help search engines find your website and include it in their index.

You may be also interested in reading

 

You may be also interested in reading

Six Steps to Exploit the Power of LinkedIn?

Six Steps to Exploit the Power of LinkedIn?

 


 

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How to Utilize LinkedIn to Develop Your Business

March 30th, 2011 by Marco
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While there appears to be much hype in the circles of on-line marketing about the power of Social Media, much of the attention in this regard seems to go to sites such as Facebook, Twitter and YouTube, and to a far lesser extent to LinkedIn.

What Is LinkedIn

What Is LinkedIn

What is LinkedIn?

Since its launch in 2003, LinkedIn has become the single largest professional networking site, having amassed over 85 million professional subscribers, and being accessed by over 1 million companies globally. While the site was originally setup to provide professionals with an on-line resume, LinkedIn has evolved into a far more sophisticated medium, for professional people and organisations to network, as well as to source and sell a vast range of products and services.

While the true power of LinkedIn has only really been capitalised by the recruitment industry to date, with over 36.5 million (and generally affluent) professionals logging onto LinkedIn each day, other industries and professional focus groups are starting to latch on to the site, as a fertile arena where they can network, promote their business, forge symbiotic partnerships, and most importantly sell their wares.

Top Tips on Using LinkedIn to Promote Your Business

How to Utilize LinkedIn to Develop Your Business

How to Utilize LinkedIn to Develop Your Business

1. Your LinkedIn Profile

It’s always been said, that “people buy from people”, so the starting point with LinkedIn involves investing time and effort into building an on-line personal profile which will stand out in the crowd. It needs to be succinct, and avoid industry jargon. Your LinkedIn profile needs to clearly define what you do, and what your target market is (ie. profession, industry and geography), and what your USP is for your chosen market.

It’s also been said countless times that “people buy from people they trust”, so get your trusted contacts to provide you with Recommendations on LinkedIn, and don’t be afraid to help them draft the recommendation, so as to ensure that it portrays the exact proof points that you need it to.

To help you stand out in the crowd, also list your areas of expertise in a comma delimited list in the “Specialities” box – this is effectively LinkedIn’s equivalent to Google Keywords. Also list your website URL(s), so that interested parties can readily get more information, if they want it.

2. LinkedIn Groups and Answers

As per the previous quotes, “people also buy from people they have a relationship with” – after all, this is what social and professional networking is all about!

Within LinkedIn, there are thousands of Groups of professionals that are affiliated according to a common interest, profession, educational or professional establishment. LinkedIn will allow you to join up to 50 different groups, so pick them according to your specific niches, and observe and interact on the key topics which are being discussed within the relevant groups – this is where you can promote your profile, by expressing grounded opinions and helping others.

LinkedIn Answers provides access to the top discussions that are taking place across the LinkedIn network, so don’t be afraid to express opinions and offer advice on the Answer forums, thereby promoting yourself and your business as experts in the relevant field.


3. Targeting Your Audience on LinkedIn

While LinkedIn Groups and Answer forums provide an excellent way for promoting your products and/or expertise, the powerful Advanced Search engine on LinkedIn enables you to pin-point individual professionals, based on their seniority, profession, industry, geography etc, thereby enabling you to make direct approaches where necessary.

LinkedIn also has an advertising system called DirectAds, which operates in a similar manner to GoogleAds and Facebook adverts. Using DirectAds, you can set up a campaign of up to 15 different messages and logos, which can be targeted at your specific niche on a “pay per click” or “pay per 1,000 impressions”. Powerful analytics are available on DirectAds, which will enable you to identify adverts which are performing better or worse, thereby enabling you to tweek your advertising campaign as you go along. Personal experience on DirectAds would indicate that if your budget is tight, opt for the pay per click model and set a modest daily budget, above which you are not prepared to spend!


Social Networking Guidelines

Social Networking Guidelines

In summary, while social media networks such as Facebook and YouTube have significantly higher traffic volumes, if the products and services that you are selling are more aimed at the business-to-business market rather than the consumer market, then LinkedIn should be an integral part of your integrated on-line marketing strategy. As with any marketing strategy, just make sure you devote enough attention to having a crisp and engaging profile, whist also devoting enough time every day to interacting with potential customers in your target market, be that through LinkedIn Groups, Answers or directly through the Advanced Search Engine feature

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